{"id":1265,"date":"2022-12-08T13:17:23","date_gmt":"2022-12-08T13:17:23","guid":{"rendered":"https:\/\/dehaangroup.nl\/?page_id=1265"},"modified":"2022-12-14T07:27:19","modified_gmt":"2022-12-14T07:27:19","slug":"what-are-we-doing-today","status":"publish","type":"page","link":"https:\/\/dehaangroup.nl\/en\/columns\/what-are-we-doing-today\/","title":{"rendered":"What are we doing today?"},"content":{"rendered":"\t\t
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'WHAT ARE WE DOING TODAY?'<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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COLUMN BY KEES DE HAAN - DECEMBER 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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WHAT ARE WE DOING TODAY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On Sunday morning while having warm croissants, on Wednesday when grandma picks up her granddaughter from school, on the first day of the autumn holiday, and on Saturday morning of a weekend away with your sisters, you often hear the same question: \u2018What are we doing today?\u2019. And among ideas like going to the cinema, the zoo, the pool, the sauna or a restaurant for a nice lunch, there is another fun option: a trip to the garden centre!

\n\nThe garden centre offers a perfect day out for many people. The problem is that we as garden centres don\u2019t acknowledge this fact enough. During the period before Christmas and at the start of the spring season, we do everything we can to offer our customers a perfect experience, but between these peak periods we sometimes act like the customers don\u2019t exist. Like they don\u2019t have any free time between the end of December and the middle of March. As if they never ask themselves, between June and October; \u2018What are we doing today?\u2019.

\n\nFor example, I talked to an entrepreneur last week, I\u2019ll just call him Piet here. Piet is an entrepreneur to his core. He proudly told me about his business model for the early Christmas period. \u201cThe customers have a lot of time, and we have to make use of that time. We offer a Christmas show with free access. Our Christmas range sells well, but thanks to the influx of visitors around Christmas, we see increased turnover for other groups during this time as well.\u201d I looked at Piet with understanding, \u201cOf course, that makes sense, it\u2019s just a shame that the customers are apparently only looking for something to do with their free time in November...\u201d.

\n\nLater in our conversation, we talked about an anecdote from one of Piet\u2019s colleagues, back in February last year. This colleague met a former classmate in town. \u201cHow are you doing? What do you do?\u201d The usual. Piet\u2019s colleague told them about his work. The former classmate knew the garden centre, oh yes, she went shopping there sometimes. When asked whether she had been there recently, she said: \u201cOh yes! 3 months ago, I bought a beautiful poinsettia, had a delicious lunch and brought a nice Christmas present for my dog.\u201d Piet\u2019s colleague asked why she hadn\u2019t come back during those 3 months, and her reply was surprising: \u201cThe carrousel isn\u2019t there anymore!\u201d.

\n\nSo I want to plead for working on shifting the expectations of our customers. From \u2018the garden centre is really fun for two periods during the year\u2019 to \u2018the garden centre is really fun (almost) all year round\u2019. And of course, that shift will begin \u2013 as usual \u2013 with garden centre entrepreneurs. Let\u2019s turn \u2018being fun more often\u2019 into a separate goal. Quicker and more efficient reconstruction is an important part of this. The same goes for organising themed weeks more frequently throughout the year.

\n\nThat way, in January, while having croissants in the morning, the answer to the question \u2018What are we doing today?\u2019 could be: \u2018We\u2019re going to the garden centre, they\u2019re holding Houseplant Inspiration workshops!\u2019.

\n\nAnd in February, when grandma picks her granddaughter up from school on Wednesday, the answer to the question \u2018What are we doing today?\u2019 could be: \u2018We\u2019re going to the garden centre, for the Carrousel of Love!\u2019.

\n\nAnd in September, on Saturday morning during a weekend away with your sisters, the answer to the question \u2018What are we doing today?\u2019 could be: \u2018We\u2019re going to the garden centre, for the mini-morphosis days!\u2019.

\n\nAnd in October, on the first day of the autumn holiday, the answer to the question \u2018What are we doing today?\u2019 could be: \u2018We\u2019re going to the garden centre, for the bees and honey quest!\u2019.

\n\nThis way, you\u2019ll be fun all year round, and keep giving customers reasons to visit. Let\u2019s make sure that \u2018we\u2019re going to the garden centre!\u2019 is always a good answer to that common question: \u2018What are we doing today?\u2019.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kees de Haan, founder of De Haan Group<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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‘WHAT ARE WE DOING TODAY?’ COLUMN BY KEES DE HAAN – DECEMBER 2022 WHAT ARE WE DOING TODAY? On Sunday morning while having warm croissants, on Wednesday when grandma picks up her granddaughter from school, on the first day of the autumn holiday, and on Saturday morning of a weekend away with your sisters, you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":790,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1265","page","type-page","status-publish","hentry"],"yoast_head":"\nWhat are we doing today? - Werken bij De Haan Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dehaangroup.nl\/en\/columns\/what-are-we-doing-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are we doing today? - Werken bij De Haan Group\" \/>\n<meta property=\"og:description\" content=\"‘WHAT ARE WE DOING TODAY?’ COLUMN BY KEES DE HAAN – DECEMBER 2022 WHAT ARE WE DOING TODAY? 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