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NETHERLANDS

Waterdrinker Green Trade Center • Aalsmeer

As Waterdrinker is an international wholesaler in flowers, plant, pots and hardware for retailers, wholesalers and garden centres it was a real a challenge for us to give the customer the feeling that he is visiting a consumer store. On the other hand we needed to be aware of the fact that the essence of Waterdrinker lies in selling large volumes.
We also had to create such a layout that made it possible to present "shop-ready" concepts. The intention was that the visitors and customers of Waterdrinker got inspired to present these products in the same way in his/her garden centre.
Hardware and Green are now more closely connected in order to provide all visitors with plenty of inspiration.
Another challenge was to introduce a kind of customer flow, which greatly improves the transparency of the large space.

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