Concept store becomes EFSA TrendZone
After 4 successful editions of the EFSA Concept Store at the Spoga Gafa Fair in Cologne, EFSA has decided that the time has come for a new formula. During the forthcoming Spoga Gafa Fair, to be held from 3 to 5 September 2017, EFSA will launch the "EFSA TrendZone".
The Haan Group, which is once again in charge of the completely renewed concept, speaks about a crisp new interpretation.
DE HAAN GROUP
Let us take you on a virtual tour!
How to achieve that today’s customers will also return in the future? How to accomplish a pleasant shopping experience? How to increase the turnover per m2? All these questions were answered during the Expert Tour “Shop Design” on the Garden Retail Experience Event. Check out the possibilities for your own company! Let us take you on an exciting virtual tour and show you some highlights. Our Commercial Director, Laurens Doesborgh, takes you on a guided tour full of inspiration, innovation and shop design.
Thinking out of the box!
Space left in your green house? Just do as our customer in Estland! Watch the launch of the new Porsche Panamera at Hortus. Thinking out of the box! Click to see the video.
RETAIL DESIGN BLOG
Concept Store by De Haan Group at the Spoga Gafa, Cologne
The world around us is changing rapidly. Nothing new about that. But what about the way garden centres fit into this changing world? We foresee that garden centres are on the threshold of a new way of retailing. As a design and consultancy bureau with a specialisation in garden centres, EFSA member De Haan Group developed and converted a 500m2 surface into a real Concept Store. The turning point is there! How to make sure that..
De Haan Group is expanding its activities substantially
The Dutch company De Haan Group, specialist in shopfitting for garden centres, experiences a fast growing demand from countries such as Germany and France. Entrepreneurs are increasingly looking for creative concepts and exciting presentations for their stores. De Haan Group anticipates and expands its activites.
The new EFSA Trend magazine is out now!
How garden centres generate more turnover ‘from outdoors to indoors’ with the new outdoor experience: Open Sky
Your shop is ever more becoming a place that people visit to meet one another, shop and be entertained. Such a formula offers plenty of turnover opportunities, with the UK being the leader in this respect, with garden centres that owe 30% of their turnover to catering while special events generate extra income. This way a garden centre acquires other public functions besides..
DE HAAN GROUP
De Haan Group and Beeztees develop Funpark!
Fun, fun and fun again. This was the challenging message De Haan Group got from Beeztees. A completely new (hardware) concept had to give a boost to the department with toys for pets. Why? The sales floor is full of energy and both companies are convinced that you can seduce your customers to buy your products by offering them an experience. Now there is Beeztees Funpark!
Christmas shows at garden centres attracting ever larger audiences
Christmas markets are facing serious competition from garden centres in the battle to win customers’ attention (and money). Over the last few years garden centres have provided increasingly large-scale, professional experiences that give customers a great day out.
This year Leurs garden centre in Venlo was able to use its 4,000 m2 of new space to greatly expand its range of Christmas items. Not only does it have a very large range of items, it also..
Trends for the winter season 2016-2017
At the trend-watching exhibition Spoga Gafa garden-centre suppliers talked about the latest trends:
Ter Steege puts the pot-plant combination at centre stage and uses greenery a lot: ‘greenery’ is trendy and ‘pots are increasingly becoming an item’. “It is both trendy and healthy. There is a lot of interest in the air-purifying function of plants.” Dijk Natural Collections is responding..